Ep15. What were your 2020 fashion sustainability learnings & un-learnings?

The ANIMA ANIMUS Podcast is on a mission to bring the conversation of sustainability to the forefront of the fashion industry. Join Chelsea and her guests in learning and growing, unravelling the issues that the fashion system has caused, both on our planet and its people. Subscribe/ download/ follow us on your favourite streaming app, Apple Podcasts, Spotify or listen here now.



My top ten fashion sustainability learnings & un-learnings of 2020.


To celebrate the New Year, I hope you can join me in taking a trip down memory lane, as I share with you my top learnings and un-learnings of the year! Thank you AA family for constantly supporting the vision, and to the amazing guests who have made this show possible ~ cheers to another year!



* Click the links to find out more *


Sustainability & Business:


Unlearning 1. We cannot leave sustainability actions to just charities, governments and non-profits alone. Corporations have the ability to harness the power of business, to use growth and profits more consciously.



Circular Fashion:


Learning 2. Waste is only waste, if you treat it as such.


Unlearning 3. Charity shops are not sustainable as we may think they are.


Learning 4. Baby-wear & maternity-wear are one of the quickest product categories that can generate most waste, as life span of product tends to be short.


Learning 5. The science and different properties between chemical and natural dyes.



Consumer behaviour:


Learning 6. Studies have shown that men and women care about sustainability in roughly equal numbers. Some also wear sustainable brands to "eco-impress."


Unlearning 7. It is most likely the items I want right now, I do not need. Ask "why" before you buy.



Conscious Living:


Learning 8. There are simple swaps that can be incorporated to lead a more conscious way of living.


Learning 9. There are many intersections within the sustainability space. But to avoid information overload, focus on some key areas of interest, then find the interweaving links thereafter.



Brand Transparency:


Learning 10. Sustainable brands build trust through transparency.



It would mean the world, if you could help me make the show become more discoverable for others, by leaving a 5-Star review on Apple podcasts, or sharing the show on your social media platforms, so we can all continue to keep the conversation going. Please do leave your social media handle on the review/ tag me as I'd love to connect and thank you all personally!


As mentioned in the episode, if you ever need to refer to some resources/ some words of hope :)


- Support Line Contact List

- Looking after you mental health & well-being

- 5 Things to hold onto in the second lockdown


Thank you so much again for joining me this week and until next time...

Sending you mad mad love,

Chelsea x

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streetwear x sustainability - London - United Kingdom

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