Ep 34. Discovering global talents & artisanal brands who fight for social justice, with MBF.

The ANIMA ANIMUS Podcast is on a mission to bring the conversation of sustainability to the forefront of the fashion industry. Join Chelsea and her guests in learning and growing, unravelling the issues that the fashion system has caused, both on our planet and its people. Follow us on your favourite streaming app, Apple Podcasts, Spotify or listen here now. Featured in the Top 10 UK Fashion podcasts.


Introducing: My Brother's Friend.


Buckle up for our first 3-way conversation this week! We’re joined by fellow podcast hosts Nisha and Sofia, from My Brother’s Friend Podcast (which is also an aspiring marketplace for artisanal brands!). Nisha & Sofia are two college seniors based in Boston, with a passion for discovering global artists, activists, talents and more. If you’re into streetwear, youth culture, and have a general interest in digging deeper into different art forms to learn about all the layers of conversational depth – MBF will be the most fulfilling space for you!


Contact links:

MBF’s Instagram: click here. // Website: click here.


A fashion podcast by The ANIMA ANIMUS Podcast, hosted by Chelsea, featuring Nisha Momin and Sofia Yepes from My Brother's Friend Podcast.

Time-stamps and key thoughts/ ideas bought up in this episode:


5:15 – Being fashionable versus being stylish.


6:20 – Do you think streetwear dead?

- “I would say false because I think the people who truly wear streetwear, it’s not dead for them… what everyone knows as streetwear now, I don’t think that’s streetwear, so we can call it something else, but I feel like those skaters or those people who like hip-hop music, and those artists, they’re never gonna let that element go.” – Nisha.

- “I feel like the hype-beast side of streetwear has gone way too far in terms of price point and exclusivity… and only a certain group of people who have a lot of money can be part of that community, which is fine, but I agree with Nisha too, that there will always be the ‘humble beginnings’ side to streetwear.” – Sofia.


10:30 – Defining streetwear – what really is it now & who does it belong to?


12:30 – A little bit more about Nisha & Sofia, and the mission of My Brother’s Friend!

- “We love and want to talk to more creatives around the world because there’s so many interesting cultural overlaps. Nisha and I have learnt a lot about the social justice and creativity overlap, and how people use that as a means of protest.” – Sofia.

- “I first came across your podcast on Instagram and got to discover so many cool new artists who all have something to say… and I think it’s so cool that you guys have chosen an audio space for something so visual. I think it’s so key to provide them a space where they can voice and share their opinions, whilst all the visual communication can come after.” – Chelsea.


20:00 – Branding MBF: finding a gender-neutral grounding.

- Navigating as female founders within the streetwear segment of fashion, which is a male-dominated area.


25:30 – Developing MBF into a market place to discover artisanal brands.

- “We would love MBF to be a breath of fresh air and make people re-think where they buy their clothes from.” – Sofia.

- You can check out MBF’s current directory of brands: here. This is a curation of brands that Nisha and Sofia have put together so far – defo worth checking out!



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Thank you so much again for coming through, and until next week…

Sending you mad mad love,