Ep 29. The indigenous fashion designer that’s shaking up the streetwear scene; introducing mobilize.

The ANIMA ANIMUS Podcast is on a mission to bring the conversation of sustainability to the forefront of the fashion industry. Join Chelsea and her guests in learning and growing, unravelling the issues that the fashion system has caused, both on our planet and its people. Follow us on your favourite streaming app, Apple Podcasts, Spotify or listen here now. Featured in the Top 10 UK Fashion podcasts.


What does the ‘decolonisation of fashion’ even mean?!


There are many social topics that are often overlooked within the fashion sustainability space, and for one, an area I didn’t fully understand myself… that’s why it was an absolute blessing to be joined by Dusty this week, founder of Canadian based streetwear brand ‘mobilize,’ who opened my eyes to a whole different walk of life.


With mobilize bringing the ever-needed representation of ingenious people within fashion, Dusty also aims to empower, educate and help others find their identity. I learnt a tonne about the “indigenous way of living,” and was so inspired by not only the richness in culture, but the incredibly mindful approaches into how resources are used, and the overall harmonic way of living. This was no doubt one of the most insightful, engaging and inspiring conversations I’ve had, and I know you guys will really vibe with Dusty too.


Contact links:

Website: click here. // Instagram: click here.


Time-stamps and key thoughts/ ideas bought up in this episode:


4:20 – The Nomadic way of living: movement, resources, food and land.

- “As nomadic people, there is a lot of movement and you live in relationship with the land. With the resources that’s around you, there’s certain things about the culture that we mode that would honour the earth. For instance, you wouldn’t stay a certain land mass for too long to start destroying the earth that you’re living on… you would only stay for X amount of days and then move again so that that earth could heal itself.” – Dusty.


12:00 – How the Canadian state starts to implement and take ownership of land.

- Treaties: Ingenious side wanted “adoption” versus Canada’s side which was after “ownership.”

- “It’s taken so many years for ingenious people now to realise, due to the assimilation and trauma that existed. The residential schooling system was a schooling system existed for about 50 years in Canada and almost everybody that I know have had their grand-parents or great grand-parents who were forcibly removed from their family when they were 4 or 5 years old and taken into residential school system.” – Dusty.

- The fashion industry can be seen as a prime example of colonial practice. At its core, the colonial practice is about using and exploiting resources, from the natural environment, to labour, as the means for exponential financial gain. When we look at how capitalism operates today, it’s colonial in nature as well.


17:00 – The truth about representation of Indigenous people.

- To ensure that there is understanding, respect, and appreciation between Indigenous and non-Indigenous peoples, both need to meet, work together, and learn about each other. Otherwise, non-Indigenous people may learn about Indigenous Peoples only from the news and other sources. Usually what people know, or think they know, comes from the images and characters they see or read about in movies, TV shows, magazines, books, and news reports.


24:40 – Being a global citizen!


26:10 – How does mobilize bring representation for the Ingenious community in fashion?


39:00 – Benefits of the ‘minimalistic way of living.’

- “It helps us to disconnect from the greedy systems… to understand that these are only physical elements, and this is all just so temporary. As ingenious people who often move around, it was important to not have an excess amount of things, you just had what you needed & what you loved.” – Dusty.

- “Some of my favourite pieces that I’ve ever created were never sold, they were always given away. It’s always given to people who just had beautiful energy, and that I knew would carry that piece with honour and would love it.” – Dusty.


45:10 – What can the decolonization of fashion look like in practice?


50:30 – What’s next for mobilize?



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Thank you so much again for coming through, and until next week…

Sending you mad mad love,

Chelsea x


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